by Michael Gauthier
- Dodge has introduced a new Charger fragrance.
- It costs $24.95 and “hits like a full-throttle launch.”
- Cologne has hints of cedar, jasmine, and orange.
Just days after getting caught trying to sell questionable goods seemingly made with AI and zero oversight, Stellantis is back with a new offering. It’s Dodge Charger fragrance and it presumably smells like someone who peaked a few years ago.
Dodge isn’t exactly framing it that way as they’re calling the $24.95 fragrance the “ultimate Father’s Day upgrade,” as it unleashes “raw masculinity and a Charger Sixpack-esque turbocharged boost of refined power.” The company went on to say it’s “bold, unapologetic, and engineered to leave a lasting impression.”
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The company also released an unhinged clip, which basically screams look at me. Featuring graphics worthy of a high school video club, the ad said it’s “not a scent, it’s an assault on your senses.” It goes on to claim “valets will start tipping you.”
While purposely over the top, the campaign is seemingly hawking a real product as the fragrance is said to have base notes of cedarwood, patchouli, and amber. They’re joined by black pepper, clary sage, and jasmine mid notes as well as bergamot, mandarin, and orange top notes.
That’s a lot of notes, but what do you expect from a company that pumps fake noises out of the Charger Daytona?
Putting the cologne aside, Dodge offers a $29.95 American Muscle Patriotic T-Shirt. It features the old, Canadian-made Challenger on a backdrop of the American flag. However, it only features 12 stripes instead of the proper 13. That’s a minor gaff, but at least they didn’t put an AI-infused GR86 on it by mistake.
