NASCAR Cup Series drivers are currently rolling into Daytona International Speedway. Carson Hocevar and the No. 77 team will have a new look.
Spectrum has signed with Spire Motorsports for the 2026 season. They’ll be the primary sponsor for Hocevar in 13 races beginning with this week’s race, the Daytona 500.
Last season, the 23-year-old driver picked up two top-five and nine top-10 finishes in the NASCAR Cup Series.
View the new Charter paint scheme below.
“NASCAR is built on speed, passion and innovation — and that spirit aligns perfectly with what we deliver every day at Spectrum as America’s Connectivity Company,” said Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum in the team release.
“Carson and Spire are not only incredible competitors, but also proud Spectrum customers. With our fastest, most reliable Fiber-Powered Internet and Seamless Connectivity, we help fans follow every moment of the race wherever they watch — and support the teams and businesses behind the sport with the technology and reliability they depend on.”
“Spectrum is a blue chip, iconic American brand that we know resonates with the NASCAR fan base,” said Spire Motorsports Co-Owner Jeff Dickerson.
“This is a high-energy partnership to roll out, beginning with the Daytona 500. Carson is one of the most talented drivers across the sport, so I’m not sure we could have found a more perfect fit. We’re thrilled to welcome Spectrum to Spire Motorsports’ family of partners and to see them market their platform to the NASCAR fanbase by building a program around our No. 77 team and one of the sport’s most exciting personalities.”
“It’s really cool to have Spectrum on our No. 77 Chevrolet Camaro,” said Hocevar.
“It’s truly a full circle deal. Spectrum was on my quarter midget cars and late models growing up. My dad made a deal to put their logos on my race cars in exchange for local commercials for his coin and jewelry store. It’s surreal to reflect on that time and think now I’m racing on Sundays, going into my third season in the Cup Series with Spectrum as a key partner.”
Hocevar added, “I’m eager to get to work and wear the Spectrum blue at Daytona.”
February 15
Daytona 500
Daytona Beach, Fla.
February 22
Autotrader 400
Hampton, Ga.
April 12
Food City 500
Bristol, Tenn.
May 3
WÜRTH 400
Fort Worth, Texas
May 10
Go Bowling at The Glen
Watkins Glen, N.Y.
June 21
Anduril 250
San Diego, Calif.
July 19
Window World 450
North Wilkesboro, N.C.
September 6
Cook Out Southern 500
Darlington, S.C.
September 13
Enjoy Illinois 300
Madison, Ill.
October 4
South Point 400
Las Vegas, Nev.
October 11
Bank of America 400
Concord, N.C.
October 25
YellaWood 500
Talladega, Ala.
November 8
NASCAR Cup Series Championship
Homestead, Fla.
Carson Hocevar’s NASCAR truck paint scheme for Daytona
Carson Hocevar | Daytona International Speedway | NASCAR
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