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Founded in Milan in 1910, Alfa Romeo quickly gained a reputation for building cars with a soul. The early RL models were already winning major Italian races in the 1920s, and within a few years, Alfa Romeo became a fixture in Grand Prix circuits and endurance events like the Targa Florio. The Quadrifoglio—Alfa’s iconic four-leaf clover—first appeared as a lucky charm on their race cars, and soon after became a symbol of high performance and good fortune for every model that wore it.
By the 1950s, Alfa Romeo had mastered the balance between family-friendly cars and race winners. The Giulietta, designed by Bertone and Pininfarina, became an Italian classic: elegant, compact, and fun to drive whether on winding hills or city streets. From the famed 8C 2300 that dominated Le Mans in the 1930s, to the sleek modern lines of the Giulia Quadrifoglio today, Alfa’s design language has remained instantly recognizable.
The brand’s motorsport history includes triumphs in Formula 1, touring car championships, and endurance races. Legends like Fangio, Ascari, and Nuvolari all found glory behind the wheel of an Alfa Romeo, while every generation has had enthusiasts who love these cars for their daring engineering and unmistakable beauty.
At Forty & Deuce, the Alfa Romeo collection celebrates this legacy. Each piece of art captures the Italian excellence, flowing lines, and historic badges that make Alfa Romeo an icon. Whether it's classic coupes, roaring spiders, or today's performance sedans, you can bring the soul of Alfa into your space—or wear it with pride.
For those who appreciate automotive artistry and spirited design, Alfa Romeo prints, apparel, and merchandise make owning a piece of Italian history easier than ever. Discover the timeless appeal of Alfa Romeo and show off your passion, wherever you go.