Porsche buyers in the States just can’t catch a break. The company’s CFO confirmed a third US price hike is on the way, and this time the culprit isn’t hidden behind polite corporate language. It’s the tariffs. Every Porsche coming from Europe racks up a 15 percent import duty under President Trump’s latest trade moves with the EU.
So what does this mean for American buyers? For starters, every Porsche model is due for a fresh round of sticker shock with the newest increases expected to add $4,000 to $5,000 per car. That follows two earlier hikes this year, hitting everything from the 911 to Cayenne and Taycan. Base prices drift farther into six-figure territory for most high-end models.
Porsche isn’t alone in the squeeze. Other luxury brands with European roots have raised prices, cut forecasts, and watched their margins shrink. But Porsche’s lack of any US manufacturing makes them the most exposed, with no local plant to dodge the tariff hit.
Until the politics change, buyers get the bill. If you want a new Porsche, expect each trip to the dealer to cost more than the last. The company won’t be absorbing tariffs any time soon, and the price squeeze shows no sign of stopping.
