NASCAR Holdings, LLC reported revenues of $1.701 billion in 2024, as publicized through court documents in the ongoing legal dispute involving 23XI Racing and Front Row Motorsports. Despite this substantial revenue figure, NASCAR's profit for the same year was reported at approximately $103 million, which marks a significant decrease from the prior year’s profit of over $537 million due primarily to a large one-time asset sale in 2023.
Key financial breakdowns show that media licensing and digital media revenues contributed $1.049 billion, followed by league revenues of $314 million and track and event revenues near $324 million. Total payments made by NASCAR to tracks and teams were about $685 million in 2024.
This financial snapshot reveals both the muscle and challenges within NASCAR’s business environment, especially as sponsorship revenues have seen declines. The organization secured a long-term media rights agreement stretching seven years starting in 2025, involving major broadcasters and streaming platforms, indicating potential growth opportunities ahead.
Overall, NASCAR remains a billion-dollar sports enterprise, balancing traditional revenues with evolving market dynamics in media and sponsorships.
