The most noticeable change is the removal of an inner chrome ring that formerly separated the black outer band from the blue-and-white Bavarian quadrants. The badge also lost the horizontal and vertical chrome bars that divided the blue and white segments, resulting in a cleaner, flatter look. The remaining chrome—a smoked and muted tone—now borders the outer ring and the "BMW" lettering, which has been slimmed down and polished with fine, watch-like detailing.
In addition, the black surrounding ring has changed from a glossy finish to a satin or matte texture, lending a more sophisticated and contemporary feel. On the iX3 and other electric models, BMW has removed the blue outer rim that previously distinguished its electrified vehicles, signaling a unified branding across combustion and electric lineups as part of BMW’s Neue Klasse era.
BMW says this redesign subtly bridges the physical badge and the modern, two-dimensional logo used in digital media since 2020. The new emblem preserves the blue and white propeller-inspired motif that traces back to the company’s Bavarian roots and aircraft heritage, but with a streamlined and updated aesthetic to fit today’s design language.
The refreshed badge will gradually roll out across BMW’s model range, appearing on new and refreshed vehicles regardless of powertrain. For fans, the changes are delicate enough to keep BMW’s iconic roundel familiar yet fresh, reflecting the brand’s evolution without losing the symbolism that has made it so revered worldwide.
