There’s never been a day like this at Maranello. Ferrari’s stock just cratered sixteen percent down a staggering fourteen billion dollars after the company lifted the curtain on its first all-electric model, the Elettrica. Wall Street didn’t buy the story, and neither did many faithful Ferrari fans. All this, and there still isn’t an official photo out. The mystery is feeding more skepticism than excitement.
What’s making purists nervous? The Elettrica reportedly ditches classic two-door coupes for something more Purosangue than F40. We’re talking SUV vibes, not low-slung V8 brutes never mind the $300,000-plus price tag. Ferrari promises “emotion,” but that’s a mighty tall order when the noise is synthesized through speakers and the feel is engineered from powertrain vibrations. CEO Benedetto Vigna insists the soul of Ferrari will survive the transition, with the Elettrica using in-house tech to simulate engine acoustics and driving sensations. But critics on social media are calling it “woke,” accusing Ferrari of betraying its roots for a greener future and bland volume.
It's just business claims Ferrarri.
Ferrari’s revised five-year plan points to a diluted model mix: just forty percent internal combustion, forty hybrid, twenty electric by 2030. Not exactly the battery-powered revolution Wall Street braced for. Lower volume, lower forecasts, and more recycled aluminum Ferrari’s plan reads careful and conservative, not bullish and bold. Investors wanted fire; Ferrari offered caution.
The uproar on social media channels, from X to car enthusiast forums, is fierce. For the old guard, there’s bitter déjà vu of how Jaguar alienated loyalists with a rebrand that tried too hard to please everyone.
Will the real Ferrari Elettrica win hearts or just chase a new segment with more practicality and less speed? Even insiders say it’s closer to a souped-up crossover than a poster-worthy sports car. For now, the only certainty is investor jitters and a nerve-wracking wait until design reveal next spring.
Ferrari fans watching the ticker and the headlines are left asking: can “emotion” survive electrification, or is the brand’s soul getting lost in translation? Only time will tell, but for now, Maranello’s mood is anything but electric.