Audi’s Concept C is turning heads well before it hits showrooms. Revealed earlier this year and now seen on public roads with official license plates, this street-legal concept offers a real-world look at Audi’s next-gen electric sports car.
Built on a fresh platform shared with Porsche under the Volkswagen Group umbrella, the Concept C carries a rear-mounted electric motor and battery pack positioned behind the seats. This layout lowers the center of gravity and balances weight for the sort of agility Audi sports cars are known for.
The design is a nod to classic Audi and Auto Union icons but with a sharply modern twist. Drawing on the shapes of the TT, R8, and the historic Auto Union Type C racer, its smooth, taut surfaces blend exotic flair with everyday usability. The retractable hardtop roof shifts it seamlessly between coupe and roadster forms.
Inside, Audi embraces “radical simplicity.” A fold-out digital display hides when not needed, while tangible controls provide a tactile response Audi calls the signature “click.” Materials and finishes are focused yet luxurious, supporting an intuitive driving experience with as little distraction as possible.
Audi targets 2027 for production, promising this concept’s bold design and thrilling dynamics will carry through. Powertrain details remain under wraps, but expect both rear-wheel-drive and all-wheel-drive Quattro variants.
The Concept C sketches out Audi’s statement of intent, a clean-sheet EV with clarity of purpose, cutting-edge tech, and a nod to history that signals a new chapter in performance and design.