Financial Performance and Profitability
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Net Revenue (Stellantis Group): €74.3B (H1 2025, -13% YoY)
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Net Income: (€2.3B) loss (versus €5.6B profit H1 2024)
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Adjusted Operating Income (AOI): €0.5B (AOI margin: 0.7%, down from 10% YOY)
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Operating Margin: Substantially compressed, influenced by increased incentives and restructuring
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Cash Flow (Operations): (€2.3B), industrial free cash flow (€3.0B)
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Major drivers: €3.3B pre-tax restructuring/tariff charges; sharp pricing and volume declines in North America; delayed launches
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Challenges: Tariff impact (€1.5B full year, €0.3B H1); supply chain for EV components; market share loss in core SUV segment
Vehicle Sales and Production (Revised)
| Region | Revenue (€ Million) | Share (%) |
|---|---|---|
| United States | 28,198 | 38% |
| Enlarged Europe | 29,241 | 39% |
| South America | 7,769 | 10% |
| Asia-Pacific & Others | 9,053 | 13% |
| Total | 74,261 | 100% |
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North America segment revenue: €28.2 billion (down 26% YoY), with Jeep the largest contributor in this segment.
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North America shipments: 647,000 units (-23% YoY), impacted by tariffs, model transitions, and supply chain disruptions.
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Jeep’s performance heavily influences North American results as the dominant SUV brand there.
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Growth in South America and steady revenue in Enlarged Europe partially offset North American declines.
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Asia-Pacific and other regions combined contribute about 13% of total group revenues, including Jeep exports.
Regional and Global Sales Performance
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Total Global Shipments (Stellantis): ~1.4M units, -6% YoY
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North America: Down 23%; Jeep’s key market with flagship models affected by transition delays
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LATAM/Asia-Pacific: Marginal increase from dealer expansion partly offsets NA decline
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Market Share: Jeep’s U.S. SUV share declined; electrified models gaining traction in H2
Profitability and Cost Factors
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AOI Margin (North America): -3.4% (down from 11.4%)
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Elevated incentives and unfavorable volume mix reduced profitability; increased R&D and restructuring costs for electrification weighed on margins
Debt and Liquidity
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Group liquidity: €47.2B as of June 30, 2025
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Debt: Not separately disclosed for Jeep; group net debt impacted by loss, capex, and R&D
Best Selling Vehicles: Overview and Profit/Loss Status
| Model | Units Sold (H1 2025, est.) | YoY Change (%) |
|---|---|---|
| Wrangler | ~74,000 | -9% |
| Grand Cherokee | ~63,500 | -12% |
| Compass | ~42,000 | -15% |
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Flagship models Wrangler 4xe and Grand Cherokee remain core profit drivers.
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Electrified variants are gaining share, accounting for over 20% of North American Jeep sales by late 2025.
Weakest Performers and Segment Underperformance
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Cherokee sales declined significantly due to model phase-out and transition delays
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Renegade/Compass pressured by segment saturation, fleet sales reduction, and hybrid ramp-up delays
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External factors: tariffs, pricing competition, and EV supply chain constraints
Key Financial and Operational Metrics
| Metric | Value | Notes |
|---|---|---|
| Gross Margin (%) | Group: 15%* | Estimated median for global auto majors |
| R&D Spend | €3.2B | Focused on electrification and platform shifts |
| Capex | €2.5B | Investments in new model launches |
| Debt Levels | €19.2B | Group-wide; debt-to-equity ratio trending higher |
(*Jeep-specific margins not disclosed independently; inferred from North America trends)
Industry Outlook and Strategic Focus
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Softer SUV demand in US, intensifying EV competition, tariff uncertainty
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Opportunities include new electrified Jeep launches (Wagoneer S, Recon) and digital sales enhancements
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Strategic focus on cost control, product portfolio restructuring, and expansion in Latin America and Asia-Pacific
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H2 2025 expected to show sequential improvement; profitability depends on tariff stabilization and model cycle renewals
Key Takeaways
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Jeep dominates Stellantis’ North America revenue segment and faced severe challenges from tariffs, model gaps, and weakening demand in H1 2025.
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Group-wide loss largely driven by restructuring charges and market headwinds; Jeep’s electrification efforts advancing but facing supply constraints.
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Strategic priorities for H2 include margin recovery, expanded electrified portfolio, and geographic diversification.
Sources
The overview of Company’s financial and operational performance was compiled primarily from the following authoritative sources:
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Stellantis H1 2025 Results (Official Press Release)
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Stellantis H1 2025 Results Presentation (Investors PDF)
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CEO and management commentary (CNBC interview, July 2025)
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Segmental performance breakdown (MoparInsiders, Jaunt)
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Regulatory filings and inventory disclosures
These sources together offer the most accurate, up-to-date, and detailed insights into Company financial condition, segmental performance, and strategic outlook for 2025 without reliance on third-party aggregated data.
Summary
Jeep’s H1 2025 results show a challenging landscape marked by steep revenue and shipment declines mainly in North America stemming from tariffs and production issues, amid a broader Stellantis net loss. Despite the setbacks, signs of progress into H2 2025 driven by electrified model launches and cost optimization hint at a tentative recovery. Strategic emphasis remains on strengthening profitability, innovating product offerings, and expanding in emerging markets.