The Outagamie County Recycling and Solid Waste facility in Appleton, Wisconsin, has installed a speed limit sign reading 17.3 mph. Not 15. Not 20. 17.3. Officials are completely aware of how strange it looks. The strangeness is the strategy.

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Outagamie County officials say their oddly specific 17.3 mph speed limit is meant to improve safety by forcing drivers to notice the sign

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