Last year, when Ford announced pricing for the 2025 Bronco, it listed the Raptor as starting at $91,930, with destination. But if you check Ford's consumer site right now, you'll see the off-road SUV has a significantly lower MSRP. The 2025 Bronco Raptor now starts at $81,990, nearly $10,000 cheaper than before.
The reason for the price cut is related to a shakeup with the base Bronco lineup. A Ford spokesperson told Motor1 that it's "adjusting the price of the Bronco Raptor to provide customers who prefer a four-door with another high-performance vehicle option" because it replaced the two- and four-door Wildtrack trim with the two-door-only Stroppe "as the top off-road package in the base Bronco lineup."
The rest of the Bronco lineup isn't as lucky as the Raptor. The entry-level Bronco Base, reintroduced for 2025, is $1,010 more expensive than before, and the Bronco Big Bend is now an additional $940.
All other Bronco trims are $100 more expensive, but the added cost comes from a higher destination fee. Ford is now charging $1,995 to ship the 2025 Bronco, up from $1,895—a minor adjustment when many in the industry are raising prices by the thousands.