The BMW performance arm CEO spoke with Car Dealer at the Le Mans 24-hour race this weekend explained they weren’t trying to ‘show something we’re not’ with the M Neue Klasses Concept, which previews what an electric M3 will look like.
This new concept follows the reveals of the Ferrari Luce and Mercedes-Benz GT 4 door – the next generation of electric cars from performance brands.
When asked if he was worried following the reaction to these other electric cars, he said: ‘We just want to make it a great M3 and not try to reinvent the wheel.
‘I mean of course we are working on a new kind of technology that excites us a lot and I think it’s going to excite our customers as well – at the end of the day it’s up to them.
‘A lot of people have confidence that we build cars that can just crack it on the track – that is not the discussion. The discussion with electric cars is always, ‘am I going to be emotionally attached to those cars? Are they appealing to me when I drive them?’’
The BMW M Neue Klasse Concept was unveiled during the run-up to the Le Mans 24 Hours, showing the brand’s future electric performance model.
Though details have been limited for now, it’ll use four electric motors – one at each wheel – while a 100kWh battery should deliver a range of over 400 miles.
BMW M has also confirmed that it will be offering it in either electric or petrol specifications, with no plug-in hybrid option in the middle.
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