► Nissan’s Vision explained
► Fewer models, more choice
► Efficiency and technology will win
Nissan has just revealed a new roadmap which it believes will put it back at the forefront of innovation and tilt it towards growth. Catchily named ‘Mobility Intelligence for Everyday Life,’ it was outlined at Nissan’s Vision event in Tokyo today. It may sound like an automotive word salad – but the plan itself seems to have real substance.
Designed to combat Nissan’s ailing state, the new strategy further clarifies the Re:Nissan plan and injects efficiency into everything the company does. ‘Clearer, sharper and closer to everyday life,’ said President and CEO Ivan Espinosa of the new plan.
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As you’d expect from any roadmap published in 2026, it’s focused around two key areas: electrification and AI-led intelligence. In Europe, the former will be spearheaded by the Micra EV, the newly revealed Nissan Juke EV (which will be built in Sunderland and sold in Europe) and a forthcoming A-segment EV. It’ll also be supported by a suite of hybrids, which remain an important ‘bridge to BEV.’
What about the other technology?
Nissan is heavily focused on using AI in autonomous driving and in AIDC (AI-Defined Vehicles) but more interesting are its possible targets around solid-state battery technology. Both are perennially two years away from production: solid-state has a target of 2028 mentioned, while the new Nissan Elgrand promises to debut end-to-end autonomous capability by the end of fiscal 2027.
Will it work?
‘It was very impressive for me how quickly we came into the sharpness of our mission,’ said Espinosa, explaining how the plan came together, ‘because we are a company that has deep roots in technology.’
Less ambitious on the surface but braver in what it perhaps doesn’t do, Nissan’s new strategy feels like a dose of common sense. It’s both more deliberate and conservative in its approach, but that’s relatively radical when you consider the behaviour of the company in the last ten years.