The automaker's new invite-only club will give its VIP customer access to the design and development of their exclusive new ride
- Rolls-Royce debuts the invite-only Coachbuild Collections program.
- Clients get access to design and testing, plus global curated events.
- The inaugural model will be fully electric, likely based on the Spectre.
Rolls-Royce is taking its already rarefied coachbuilding arm and pushing it even further up the exclusivity ladder. The brand is effectively turning it into an invitation-only circle reserved for its most deep-pocketed clients. Called the Coachbuild Collection, the new program doesn’t just deliver an ultra-exclusive car, it wraps it into a curated, multi-year travel experience complete with behind-the-scenes access that money alone usually can’t buy.
Unique Design
According to Rolls-Royce, recent one-off creations like the Sweptail, Boat Tail, and Droptail exposed a modern luxury dilemma. Not everyone commissioning these cars wants to sit through endless design decisions. Some would rather hand over the creative reins and let the marque do what it does best, building something entirely on its own terms.
This idea eventually gave birth to the Coachbuild Collection. Rolls-Royce confirmed that the vehicles will have a “wholly unique body style”, and will be “fully homologated, road-legal, and created to be driven”. At the same time, each design will be handcrafted in “strictly limited” numbers and will never be repeated, ensuring exclusivity.
The first project will be fully electric, which likely means it will ride on the same architecture as the existing Rolls-Royce Spectre. The company says many of the clients who inspired the Coachbuilt Collections programme already own its first EV, and they see a zero-emission powertrain as something that actually enhances the Rolls-Royce experience, not detracts from it.
Still, this doesn’t mean that future coach-built specials won’t be using the V12 engine from the Ghost, Phantom, and Cullinan. After all, the privilege of commissioning a unique model includes being involved in major decisions about the design and underpinnings.
Traveling Will Rolls-Royce
For those fortunate enough to take part, the process goes far beyond choosing materials in a studio. Clients will travel to locations tied closely to the story behind their car, ... Article continues at Car Scoops
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Rolls-Royce launches invite-only program where VIP clients help design exclusive electric vehicles.
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This elevates luxury car customization beyond wealth to curated experiences money can't typically buy.
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The first model builds on Spectre EV platform, with strictly limited production never to be repeated.