Rolls-Royce to launch ultra-exclusive Coachbuild Collection cars – and the first will be an EV

Entry to Rolls-Royce's Coachbuild Collection will be via invitation only, with the first fully electric car due to be revealed next month.

Search

Entry to Rolls-Royce's Coachbuild Collection will be via invitation only, with the first fully electric car due to be revealed next month.

March 24, 2026

Rolls-Royce has announced an ultra-bespoke Coachbuild Collection, with the first car in the series due to be revealed next month.

Described as a ‘new proposition in super-luxury’, the Coachbuild Collection will consist of very limited-edition cars in exclusive body styles.

Those invited to buy a Coachbuild Collection car also gain access to a multi-year programme of events, which are tailored to each special vehicle.

The design and engineering of each Coachbuild Collection Rolls-Royce, along with the number to be made, will differ for each car. 

Rolls-Royce will launch the Coachbuild Collection using its EV platform, following the success of the electric Spectre coupe.

A history of bespoke builds

Context:

Rolls-Royce launches invitation-only Coachbuild Collection with first electric model debuting next month.

Context:

This marks luxury automaking's shift toward ultra-exclusive, limited-run electric vehicles for top-tier clients.

Context:

The collection revives century-old coachbuilding traditions where custom bodies were crafted on completed chassis.