When Charles Leclerc was spotted at the Esso station in Monaco in October 2024 taking delivery of his SF90 XX Stradale, the configuration was immediately recognisable as his. Matte black finish, Opaco Nero in Ferrari's Tailor Made programme. The red and white colours of the Monegasque flag running as a stripe from the front bumper to the rear, matching the central stripe he had previously specified on his Ferrari Daytona SP3. His race number, 16, on both doors in white. Red calipers. Carbon fibre wheels. An all-black interior.
In his own words, recorded for Ferrari's official YouTube channel when discussing his Daytona SP3:
"I chose the colour black because it is one of my favourite colours. One of my Ferrari helmets was matte black with the Monaco flag in the centre, and I did the exact same thing on this car. So matte black for the car, together with the Monaco flag that goes all the way from the front to the back of the car, and the small red line in order to outline some of the carbon fibre parts."
The SF90 XX Stradale is the first road-legal car from Ferrari to carry the XX badge, a designation previously reserved for track-only machines developed through the manufacturer's exclusive XX Programme. The car produces 1,016 horsepower from a 4.0-litre twin-turbo V8 mated to three electric motors, reaches 62 miles per hour in 2.3 seconds, generates 530 kilograms of downforce at 155 miles per hour, and is limited to 799 examples worldwide. The Stradale coupe and the Spider together account for a combined production total that Ferrari has kept deliberately tight.
The base price of the SF90 XX Stradale was approximately €600,000. By the time Leclerc's Tailor Made specification had been applied, estimates from multiple outlets placed the purchase price at around €800,000 to $830,000. The brief that prompted this article suggested $900,000 — no source confirms that specific figure, so the verified range is used here.
Like this? Get the app: iOS | Android
The secondary market tells the rest of the story. In November 2025, a 2024 SF90 XX Stradale with 1,800 miles, finished in Bianco Artico, appeared on Bring a Trailer with a no-reserve listing. Bidding reached $1.6 million with seven days remaining, per Autoblog's reporting at the time. Classic.com's market data records the lowest sale price for a 2024 SF90 XX at $1.7 million. A German dealer listing on LuxuryPulse notes that the model has seen over 80 per cent market value appreciation due to limited production and collector demand. Investment-grade examples are routinely advertised above $1.7 million to $1.8 million in early 2026.
The paper appreciation on Leclerc's car, measured against the $830,000 purchase price and the current market, sits between $870,000 and $970,000. The brief's claim of $900,000 profit sits comfortably within that range, with the important caveat that Leclerc has not sold the car and has given no public indication of any intention to do so. This is unrealised value, not a completed transaction.
Whether he would ever sell is a different question. Ferrari operates an informal policy discouraging early resale of its most exclusive models, and the SF90 XX Stradale is exactly the kind of car the company monitors. Leclerc, as a works Ferrari Formula One driver with a closer relationship to Maranello than almost any private customer alive, would face personal and professional consequences for flipping a personally configured Tailor Made car within twelve months. The doubling in value is real. The profit is hypothetical.
What is not hypothetical is the demonstration the market is providing: a limited production Ferrari, personally configured by the world's most recognisable current Ferrari driver in a distinctive and immediately identifiable specification, has become one of the most collectible modern Ferraris on the planet. Not because the base car needs help being desirable. Because provenance, specificity and scarcity all compound simultaneously.
The SF90 XX was already all three before Leclerc's name was attached to it. With it, the car exists in a category occupied by very few modern production vehicles: something a collector would buy to own rather than to drive, and insure to keep rather than to sell.
Sources: LuxuryLaunches, October 2024 | PlanetF1, November 2024 | Motorsinside, November 2024 | Motorsport.com, May 2025 | Autoblog / Bring a Trailer, November 2025 | Classic.com SF90 market data | LuxuryPulse / Hollmann International | Ferrari official YouTube channel, Tailor Made Daytona SP3 video