France's new posh SUV: The DS No7 may sound like a beauty product but it's a plush family car costing £50,000

France's premium car-maker DS Automobiles has unveiled its new top of the range compact SUV - just don't mistake it for Boots' best-selling beauty range.

 

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By RAY MASSEY, MOTORING EDITOR

Updated: 09:32 EDT, 17 March 2026

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France's premium car-maker DS Automobiles has unveiled its new top of the range compact SUV - just don't mistake it for Boots' best-selling beauty range.

The new DS No7 will sit alongside the brand's flagship saloon - the fastback crossover DS No.8 which is on sale now ahead of first UK deliveries in April - and has passed on much of its design and tech DNA.

As part of a major regeneration of its line-up, it marks the first time since June 2014 - when DS Automobiles was set up as a standalone premium car brand spun off from Citroen - that the company has renewed one of its models, with the new DS No7 replacing the earlier DS7, its biggest seller.

Available as both a self-charging hybrid and as three pure electric variants, prices are expected to be between £45,000 and £50,000.

With its bold face, strong styling and craftsmanship, attention to detail, and shooting-brake style rear it aims to stand out in a highly competitive but expanding SUV market. 

It is pitched against the Tesla Model Y, BMW iX3, Audi Q4 and Q6 e-trons, the Volvo EX40. Mercedes-Benz GLB EQ and a host of Chinese newcomers.

Available as both a self-charging hybrid and as three pure electric variants, prices are expected to be between £45,000 and £50,000 for the petrol-electric versions

DS Automobiles says the larger battery can be charged to 80 per cent in 27 minutes while the smaller 73.7kWh pack takes just over half an hour with thermal pre-conditioning of the battery.

A clever 'plug and play' function allows a charging cycle to be triggered automatically when the car is plugged into a DC fast charging station and also helps to optimise downtime.

The driver can also increase the energy regeneration to the battery by adjusting the brake settings with the paddles behind the steering wheel and too can choose one-pedal driving, which maximises energy recovery by releasing pressure on the accelerator pedal: ' In this mode, the brake pedal is only used under hard braking'.

But with electric car demand seemingly waning, it will be the self-charging hybrid that's likely to attract the most UK customers.

It combines a 1.2 litre turbocharged three-cylinder petrol engine with a 28hp (21kW) electric motor integrated directly into the dual-clutch six-speed automatic gearbox. 

This results in frugal 'official' fuel consumption of around 53mpg and low CO2 emissions of between 119g and 128g/km. 

Fully charged and fully fuelled, it promises a combined range of 646 miles - more than enough to drive from London to Stuttgart in one sitting.

It covers 0 to 62mph in 10.6 seconds up to a top speed of 125mph.

Luxury French ride famed by DS

Citroen's DS cars from its heritage are famed for the quirky suspension and supple ride manner. And the No7 will be no different. 

It features active-scan suspension, which uses a camera at the top of the windscreen to monitor the road ahead looking for potholes and ruts. It then alerts the car's controlled damping system to take evasive action to mitigate any bumps.

The company said: 'In a few milliseconds, the road surface is analysed and the information transmitted to a computer that individually adjusts each shock absorber.

'The suspension can therefore anticipate road irregularities to offer a remarkable balance between handling and comfort.'

DS is all about luxury ride, with the availability of acoustic laminated glass and seatrs with heating, cooling, massage and a neck warmer function

The cockpit has a 10-inch digital instrument cluster, 16-inch central touchscreen, and X-shaped steering wheel, as well as hi-tech that includes head-up display, night vision and drive assist.

Soft to the touch materials are enhanced by contrasting stitching or embossed patterns and can also be combined with brushed aluminium or real wood trim.

Five interior options complement the six exterior shades including the new silk green, alongside palladium grey, topaz blue, alabaster white, crystal pearl and perla nera black.

There are three standard trim levels - Aura, Pallas and Etoile - plus a special launch 'La Premiere' edition.

However, exact specifications may change by the time the DS No7 arrives in UK showrooms later this year.

Will it fit in my garage? DS No7 

Price: £45,000 to £50,000

On sale: Early 2027 

DIMENSIONS

Length: 4.66 metres

Width: 1.90 metres

Height: 1.63 metres

Wheelbase: 2.79 metres

Boot capacity: Up to 560 litres (depending on version)

PERFORMANCE - EVS

230hp standard front-wheel drive

Battery size: 73.7kWh

Range: up to 337 miles

0-62mph: 7.7 seconds

245hp front-wheel-drive long range

Battery size: 97.2kWh battery

Range: up to 460 miles

0-62mph: 7.9 seconds

350hp all-wheel drive long range

Battery size: 97.2kWh (twin EV motors)

Range: up to 421 miles

0-62mph: 5.4 seconds

All EVs top speed: 118mph

PEROFRMANCE - HYBRID

Power: 1.2 litre turbocharged three-cylinder petrol engine with a 28hp (21kW) electric motor.

Transmission: dual-clutch six-speed automatic gearbox

0-62mph: 10.6 seconds

Top speed: 125mph

Fuel economy (claimed): 53mpg

CO2 emissions: from 119g/km

Combined range: 646 miles

CARS & MOTORING: ON TEST

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