Alfa Romeo ended 2025 with 73,000 vehicles sold globally, a 20.1 per cent increase on 2024 and the brand's best performance in years. Europe led the charge with growth of 31.1 per cent, driven by a remarkable 80.1 per cent surge in the UK, 41.9 per cent in France, 20.7 per cent in Italy and 20.5 per cent in Germany. Asia posted 43.8 per cent growth, Japan alone up 71.4 per cent after the Junior's debut there in June. The Middle East and Africa added 16.3 per cent. Morocco reached a 33 per cent share of the premium B-SUV segment. By almost any measure Alfa Romeo cares to publish, 2025 looked good.
The reason for all of it is one car. The Junior, the brand's entry level small SUV, accumulated over 60,000 orders across more than 40 markets since launch. It is the best selling Alfa Romeo in the current lineup and the engine behind virtually every headline figure in the 2025 report. Without it, the brand would have sold roughly 40,000 vehicles off the back of the Tonale, Giulia and Stelvio combined. The Junior did not transform Alfa Romeo. It stabilised it.
Alfa Romeo CEO Santo Ficili was bullish in the official statement.
"Exceeding 20% global growth, with Europe at +31%, says one thing loud and clear: Alfa Romeo is back in the race. But what matters most is the quality of this pathway. We focus every decision on customers and drivers, because our ambition is not only to increase volumes but to build desirability, loyalty and value over time."
The Tonale came second in global sales volumes, followed at a distance by the aging Giulia and Stelvio. Both of those will remain in production through 2027 after Stellantis delayed their replacements, having initially planned to relaunch them as EVs before pivoting back to include combustion engines. The new models are now expected in 2028. In the meantime the Quadrifoglio variants of both cars achieved an 11 per cent mix of total Giulia and Stelvio sales, the highest since launch, suggesting the brand's sporting identity is finding buyers even in older products. A run of 63 special Quadrifoglio Collezione editions was produced. Five examples of the limited run 33 Stradale supercar, of which 33 were built, have been delivered since December 2024.
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Now for the wider picture, because Alfa Romeo's 2025 performance needs one. BMW delivered 2.17 million vehicles last year. Mercedes delivered 1.8 million. Audi 1.6 million. Porsche, not typically thought of as a volume brand, sold 279,449 cars. The Porsche Cayenne alone shifted 80,886 units. The Macan sold 84,328. Each of those two SUVs individually outsold Alfa Romeo's entire global lineup. The 911, Porsche's least mass market product, still beat Alfa Romeo with 51,583 deliveries. Even Lexus, another premium brand with genuinely limited global penetration, moved 882,231 vehicles. Alfa Romeo's all time sales record stands at 223,643 units, set in 1990. Last year's 73,000 represents less than a third of that.
North America, conspicuously absent from the official press release, tells a different story entirely. US sales fell 36.2 per cent to just 5,652 units: 2,414 Tonales, 1,872 Stelvios and 1,366 Giulias. The Junior is not sold in the United States, leaving the brand with nothing new to offer against increasingly fierce competition. Each month without a new product in America, that number gets harder to recover.
The structural challenge for 2026 is clear. The Junior needs to maintain roughly 30,000 orders per year while the refreshed Tonale does more work in the premium C-SUV segment. The Giulia and Stelvio replacements remain two years away. The brand currently runs on two models doing the real volume work. That is a thin margin for error in a market where even well resourced competitors with deep lineups are finding growth difficult. The 20 per cent headline is real. Whether the foundation underneath it is wide enough is the question 2026 will start to answer.
Sources: Stellantis Media / Alfa Romeo press release, March 2026 | Carscoops | Motor1 | ItalPassion | Motoring Research