NASCAR Cup Series driver Bubba Wallace has been featured in a Superbowl commercial. The spot aired tonight in the Seatle Seahawks vs New England Patriots game promoting Toyota.
Wallace drives the No. 23 car for 23XI Racing. The team has backing from Toyota.
Per the Toyota release, “In ‘Where Dreams Began,’ the spot imagines what greatness looked like from day one. Featuring Team Toyota athletes – NFL wide receiver Puka Nacua, U.S. Paralympian Oksana Masters and NASCAR driver Bubba Wallace – the spot rewinds the clock to a time before trophies and the glory, when every champion was just a kid with a dream.”
They added, “Training alongside their pint-sized younger selves; mini coaches who push, motivate and remind the world-class athletes why they started. Every great destination has a beginning and Toyota celebrates those committed to the journey. “Where Dreams Began” was created by Unverified, produced by Sweatpants Media and directed by Alberto Blanco.”
Watch the video below.
Bubba Wallace commented via X, “Honored to be a part of Toyota Racing’s Super Bowl commercial. To the 9 year old kid on a go-kart who just wanted to go fast, we’re doing it.”
Wallace has run 291 Cup Series races across a 9-year career. He’s collected 3 race wins with his most recent in 2025.
“As the Official Automotive Partner of the NFL, the Super Bowl gives Toyota an unmatched stage to tell stories that connect with fans,” said Dedra DeLilli, vice president, marketing communications, Toyota Motor North America.
“Whether it’s the nostalgia of a ride in a grandfather’s RAV4 or the unflinching determination of a Team Toyota athletes’ lifelong journey, the origin shapes the destination for us all.”
He concluded, “Together, these stories reflect Toyota’s belief that while where we’re going matters, it’s the moments and people along the way that truly define the journey.”
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