► Honda updates its logo for 2027
► The new look ‘H’ will feature on EV and major hybrids
► Honda’s first logo update in over 25 years
As Honda continues to progress towards a more EV and PHEV-focused lineup, it’s introducing a new logo to represent the shift in priorities. It’s the first logo change since 2000,
At first glance, it looks like the same H we’ve always known, but if you look more closely, it is subtly different. Honda describes the design as representing ‘two outstretched hands’, a visual metaphor for its desire to expand the possibilities of mobility and better serve people around the world. The badge is closer in spirit to the 1961 original, looking more open and a little less aggressive, which is perhaps more suitable in pursuit of achieving a zero-emission calm.
The timing matters too. From 2027, Honda will be embarking on its next phase of electrification, with new EV and major hybrid models forming the backbone of its lineup. The updated H mark will serve as a visual marker for them, subtly distinguishing them from Honda’s current lineup while avoiding a full reset. It’s brand continuity with a three-pin plug attached.
Honda has updated its badge several times since the 1960s, but never in a way to ruffle any feathers. The original H was slimmer and more delicate; later versions became bolder and more rectangular as Honda grew into a global powerhouse. This latest version feels like another reflection of its time: less about power and profitability, more about collaboration, intelligence and efficiency. You might not notice it straight away, and that’s probably the point.
Expect to see the new logo popping up gradually. First on new electric and hybrid models, then across showrooms, communications and motorsport programmes. Honda isn’t rushing into things here, rolling the badge out as its future products arrive rather than slapping it onto everything overnight.
Alex Boyd is a Commercial Content Writer at Bauer Media, specialising in power tools and pressure washers for CAR and Parkers. He joined Bauer in 2022, first in Content Optimisation across titles like What’s The Best and Modern Gardens, before moving to the automotive team. With a varied background including TV engineering, radio production, and even bus driving, Alex brings a hands-on perspective to automotive topics, drawing on decades of experience tinkering with cars and taking advanced driving courses. When not testing the latest tools, he enjoys gardening and weekend cycling in Edinburgh.
By Alex Boyd
Product Writer and hands-on reviewer for CAR and Parkers, Alex is a classic car enthusiast often found testing tools and gadgets, or immersed in automotive reads.