The 2020 Lamborghini Urus carried a starting price of $211,321 when new, including a $3,995 destination charge. Five years later, residual values suggest the super SUV has depreciated 34.1 percent, leaving it worth approximately $139,260 based on standard depreciation calculations. Real-world asking prices paint a slightly more optimistic picture, with Kelley Blue Book listings showing dealer prices starting around $175,000 for accident-free examples carrying fewer than 50,000 miles.
That 34 percent drop represents substantial money in absolute terms, over $72,000 vanishing from the original purchase price. Yet context matters. Typical luxury vehicles lose 50 to 60 percent of their value within five years according to automotive valuation data. A 2020 BMW X5 M Competition, the Urus's closest performance SUV rival, depreciates approximately 48 percent over the same period. A Porsche Cayenne Turbo from 2020 loses roughly 45 percent.
The Urus launched in 2018 as Lamborghini's first SUV since the LM002 ended production in 1993. The company gambled that wealthy buyers wanted Lamborghini drama and performance in a practical, daily-drivable package. Initial scepticism from purists, who viewed SUVs as antithetical to Lamborghini's supercar heritage, quickly evaporated as orders flooded in.
Sales figures justified the gamble spectacularly. The Urus became Lamborghini's best-selling model almost immediately, accounting for roughly 60 percent of the company's total production. In 2019, Lamborghini delivered 8,205 vehicles globally, with 4,962 being Urus models. By comparison, the company sold just 3,815 total vehicles in 2017 before the Urus arrived.
That sales success influences depreciation. Higher production volumes typically increase used car supply, pushing prices down. Yet the Urus defies this pattern somewhat because demand remains strong. According to Hagerty, the collector car insurance and valuation specialist, Urus values stabilised faster than anticipated, with depreciation curves flattening after the initial new-to-used drop.
"Super SUVs created a new category where traditional depreciation models don't fully apply," explained Hagerty analyst John Wiley in the company's 2025 market report. "Buyers accept higher running costs and depreciation because these vehicles offer exotic performance with genuine practicality. That combination maintains demand in ways pure supercars don't experience."
The 2020 model year represents the Urus in its early production form, before the 2023 facelift introduced updated styling, more power, and improved technology. This positions 2020 examples awkwardly, no longer the latest specification but not yet old enough to gain classic status. Despite this, values hold reasonably firm.
Specification affects pricing considerably. The Urus offers extensive personalisation through Lamborghini's Ad Personam programme, allowing buyers to specify unique colours, interior materials, and trim details. Well-specified examples with desirable options like the Akrapovič titanium exhaust system, carbon ceramic brakes, and distinctive paint colours command premiums over base specification trucks.
Mileage matters less than condition and service history. Lamborghini recommends annual servicing regardless of mileage, with major services at 20,000-mile intervals costing upwards of £2,000 at franchised dealers. Full Lamborghini service history adds value, reassuring buyers that the 641 horsepower twin-turbo V8 and complex four-wheel-drive system received proper maintenance.
Accident history devastates values, even for repaired vehicles. The Urus's aluminium and carbon fibre construction requires specialist repair facilities, and insurance companies often write off vehicles after relatively minor impacts due to repair costs. Buyers pay substantial premiums for clean Carfax or vehicle history reports.
Colour choices influence saleability. Bright hues like Giallo Auge yellow or Arancio Borealis orange attract attention but limit buyer pools when selling. Safer choices like Nero Noctis black, Bianco Icarus white, or Grigio Titans grey move faster in the used market, though sometimes at slightly lower prices than rarer colours that appeal to specific buyers.
The dealer asking prices around $175,000 cited by Kelley Blue Book exceed theoretical residual values of $139,260, reflecting the gap between trade valuations and retail pricing. Dealers need margin to cover reconditioning, warranty coverage, and profit. Private party sales typically fall between these figures, around $150,000 to $165,000 for well-maintained 2020 examples based on recent Bring a Trailer and Cars & Bids auction results.
Geographic location affects pricing substantially. The Urus sells strongly in wealthy areas like London, Dubai, Los Angeles, and Miami, where exotic vehicles integrate into daily traffic. Rural markets see lower demand and correspondingly softer pricing. Import duties and registration costs also vary by country, influencing values internationally.
Running costs beyond depreciation deserve consideration. Lamborghini recommends premium fuel, and the Urus consumes it enthusiastically, averaging around 15 mpg in mixed driving according to EPA figures. Insurance premiums reflect the vehicle's performance and replacement cost. Tyres wear quickly when enjoying available performance, with replacement sets of Pirelli P Zero units costing over £2,000.
The Urus competes in a growing segment. Bentley's Bentayga, Aston Martin's DBX, Ferrari's Purosangue, and the Porsche Cayenne Turbo all target similar buyers seeking performance and luxury in SUV packaging. This competition could pressure Urus values as alternatives proliferate, though Lamborghini's brand cachet and the Urus's established market position provide some insulation.
The 2023 facelift introduced the Urus S and Urus Performante variants, adding 16 horsepower for 657 total and improving dynamics. This update risks making pre-facelift models less desirable, though significant mechanical changes weren't included, limiting the impact. The Urus remains fundamentally the same vehicle from 2020 to present, easing concerns about obsolescence.
Electric SUVs loom on the horizon. Lamborghini confirmed its first electric vehicle will arrive in 2028, likely an SUV given market preferences. Whether this affects Urus values depends on execution and buyer acceptance of electric Lamborghinis, currently uncertain territory.
For buyers considering used Urus ownership, the 34 percent depreciation over five years actually represents opportunity. New buyers absorbed the heaviest depreciation hit, leaving subsequent owners with vehicles that should depreciate more slowly. A 2020 Urus purchased today for $175,000 might lose $30,000 over three years, far less than the original owner's $72,000 loss over five.
That calculation assumes continued demand, no mechanical catastrophes, and normal market conditions. The Urus proved more reliable than sceptics anticipated, with owners reporting fewer issues than earlier Lamborghinis, though turbocharged V8s and complex electronics always carry risk.
The super SUV segment thrives because it delivers supercar performance without supercar compromises. The Urus seats four adults, swallows luggage, handles snow, and navigates city traffic without drama. It also accelerates to 62 mph in 3.6 seconds and tops out at 190 mph. That combination justifies its price and supports its value better than pure supercars struggling with speed bumps.
Whether 34 percent depreciation over five years seems acceptable depends entirely on perspective and wallet depth. For those who can afford $211,000 vehicles new, losing $72,000 barely registers. For used buyers stretching budgets, understanding depreciation patterns helps avoid purchasing at the wrong point in the value curve. The Urus has likely completed its steepest decline, making current examples potentially smart entry points into Lamborghini ownership. Just budget for the fuel.