Sony is making an electric SUV

Sony Afeela SUV concept: what you need to know

► Sony reveals Afeela SUV
► Should arrive in the US in 2028
► Starred alongside pre-production Afeela 1

Sony Honda Mobility has just revealed its first electric SUV at this year’s Consumer Electronics Show (CES) in Las Vegas. Called the Afeela Prototype 2026, it was shown alongside the brand’s forthcoming Afeela 1 saloon. SHM is saying it could hit the US market as early as 2030. Keep reading for everything we currently know about Sony’s next car. 

For the last few years Sony has been eyeing up the electric car market, and the Afeela 1 is the inevitable result. Packed with Sony tech and running on off a Honda powertrain, the first Afeela 1 cars should arrive in California in 2026. 

Next will be the Afeela SUV, called the Prototype 2026 for now. As you’d expect from SHM – and a prototype – there’s very little concrete detail around the new SUV, but we can still make some valid estimations. For example, in the pictures here, the SUV appears to have a similar wheelbase and length to the saloon car. For reference, the Afeela 1 measures 4915mm in length, 1900mm in width and is 1461mm tall with a 3000 mm wheelbase. That puts it at roughly the same size as Tesla’s Model S. 

It’ll likely be running the same powertrain as the saloon. Sony Honda Mobility is targeting a production range of around 300 miles for that – so expect something just under for a larger SUV. 

There are currently no pictures of the prototype’s interior but expect it to be packed full of Sony tech. Voice control and Sony’s sound expertise also play a key role in the cabin of the Afeela 1, with passengers able to enjoy 360 Spatial Sound Technology on the higher end models. Expect all that along with a range of apps when we see more of the Afeela SUV. 

Curtis Moldrich is CAR magazine’s Digital Editor and has worked for the brand for the past five years. He’s responsible for online strategy, including CAR’s website, social media channels such as X (formerly Twitter) and Facebook, and helps on wider platform strategy as CAR magazine branches out on to Apple News+ and more.

By Curtis Moldrich

CAR's Digital Editor, F1 and sim-racing enthusiast. Partial to clever tech and sports bikes