Six decades after Roger Penske first put his name on a race car entry list, the team that grew from a tiny sports car outfit into a global motorsport empire is getting ready to celebrate properly. The 2026 season will double as Team Penske’s 60th anniversary tour, a year long reminder that this organisation has gone from renting garage space to stacking up more than 650 major wins, over 700 poles and 48 championships across IndyCar, NASCAR and sports cars. There are 20 Indianapolis 500 wins in that haul, three Daytona 500s, a Bathurst 1000 victory and silverware from just about every big race that still matters. If any modern team has earned the right to make a fuss about turning sixty, it is this one.
The celebrations start with a fresh anniversary identity that threads through everything Penske does next year. The team has unveiled a clean 60 years mark that will appear on race cars, driver suits, crew gear, haulers, social channels and a new line of merchandise. It is not some wild departure from the familiar Penske look; more an extra layer that ties all of its programs together, from IndyCar to the NASCAR Cup entries and the Porsche Penske IMSA squad. Expect to see the logo everywhere from pit stands at St Petersburg to the paddock at Daytona, quietly reminding everyone just how long this operation has been setting the standard.
On track the nods to history will be anything but subtle. Select races in 2026 will see retro liveries rolled out across Penske’s cars, created in partnership with the sponsors that have been part of so many big days. That means chances to revisit classic schemes from the CART era, famous Indy 500 winners, old NASCAR looks and some of the great sports car designs that ran at Daytona and Sebring. The idea is not to drown every weekend in throwback paint, but to drop in those heritage liveries at the right moments so fans get proper goosebump material when a familiar colour combination pops back onto the grid.
Away from the pitlane the storytelling steps up another gear. A dedicated Team Penske exhibit at the NASCAR Hall of Fame is due to open in the spring, pulling together significant race cars, trophies, suits and behind the scenes artefacts from across the decades. The team is also planning a 60th anniversary Fan Day at its headquarters, bringing supporters into the shop to meet current and former drivers, see the workshops up close and wander through partner displays. That sits alongside a steady trickle of digital content, from archive interviews to unseen photos, that will give younger fans a sense of just how much history sits behind the current roster.
Roger Penske calls the anniversary a tremendous milestone and it is hard to argue. Since 2010 alone the team has banked 20 championships, stretching its run to 14 straight seasons with at least one major title, and its most recent highlights include Josef Newgarden’s Indy 500 win, Joey Logano’s NASCAR Cup crown and the No 6 Porsche taking the IMSA championship. Yet the tone around 2026 is not just about polishing the silver. The organisation is rolling into its seventh decade off the back of hard internal changes, a refreshed management structure and a determination to prove that the Captain’s crew is still the benchmark. Sixty years in, Team Penske is celebrating its past while very clearly signalling it has no intention of becoming a museum piece.