McLaren Automotive has lifted the cover on Project Chromology, a striking new bespoke interpretation of the McLaren 750S created in partnership with British abstract artist Nat Bowen. Known for her vivid resin artwork and deep exploration of chronology, the psychology of color, Bowen has helped McLaren Special Operations (MSO) push the boundaries of paint, texture, and emotional expression in automotive design.
Each Project Chromology 750S is commissioned for a small group of MSO clients and features a bespoke color palette crafted around Bowen’s chromatic principles. These palettes are designed to evoke specific emotional profiles, from serene and contemplative hues to bold, energizing tones, turning each car into a rolling study of color psychology.
In keeping with the high-art theme, MSO has debuted 24-carat, hallmarked gold-plated badging, created exclusively for the Chromology series. The badges, positioned on the nose, flanks, and rear, feature backing colors precisely matched to the car’s central palette tone, ensuring the color narrative flows through even the smallest details. Every buyer will also receive a unique original artwork by Nat Bowen, giving owners a physical extension of their vehicle’s chromatic identity beyond its sculpted carbon-fiber form.
With its fusion of art, psychology, and engineering, Project Chromology stands as one of MSO’s most ambitious explorations of what bespoke supercar design can become.
Nat Bowen, British Abstract Artist: “Color is emotion – it’s how we express who we are and how we connect with the world around us. Collaborating with McLaren has allowed that exploration to move beyond the canvas – transforming color psychology into a living experience. Together, we’ve created something that fuses art, psychology, and performance in a way that feels both personal and powerful.”
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