Jaguar reveals new BRANDING ahead of a first look at their new electric GT

Ahead of a first look at its new electric GT, Jaguar reveals new branding to appeal to a more upmarket clientele.

November 19, 2024 By Cars UK

Jaguar says of their colour palette:

Exuberant use of colour is a cornerstone of Jaguar’s new brand identity, embedded in its values and its association with art. Primary colours, born from the painter’s palette – yellow, red and blue – are the tonal building blocks, always presented with texture or movement.

The new makers mark, which will pop up in designs (perhaps in the centre of wheels?) consists of the new font letters ‘r’ and j’. Although we’re not sure we’d have worked that out if Jaguar hadn’t told us.

Filed Under: Car News, Jaguar News Tagged With: Electric Cars

markageller says

November 19, 2024 at 9:11 pm

Loved all but the new “medalion” . Can’t wait to see the vehice.