Wicked Campers, a campervan company known across New Zealand and internationally, has made headlines for its often crude and offensive paintwork. Their vans carred graffiti-style slogans that frequently provoked complaints from the public and calls from government ministers for regulation or outright bans.
The company’s slogans have been criticized for promoting misogyny, drug use, and disrespect towards various groups. Over the years, numerous complaints have been upheld by the Advertising Standards Authority, which found their content offensive and socially irresponsible. Local councils have threatened fines and refused entry to vans displaying controversial messages, aiming to protect community standards.
Despite public outcry and political pressure including bans on certain slogans and fines of up to $200,000 per offence Wicked Campers have been slow to change their approach. This defiance has only fueled more controversies, attracting media attention and debates on freedom of expression versus social responsibility.
Customer reviews also reflect dissatisfaction with poor service and vehicle conditions, adding business concerns to the moral debate over their marketing style. While the company continues to draw younger travelers and backpackers, the challenge remains balancing edgy branding with respect and community safety.