The numbers are grim. Mustang deliveries dropped sharply after a couple of years of steady, if slowing, sales. The total units sold fell well below the half-decade average, falling behind even as the overall two-door sports car segment shrinks. Ford’s classic pony car is losing ground to more modern competitors and electric alternatives like the Mach-E crossover.
Several factors feed this slump. The Mustang’s price keeps climbing, chasing buyers away. The styling tweaks on the latest model failed to create fresh excitement, buyers are looking elsewhere for both heritage and innovation. Meanwhile, competitors like the Toyota 86 and Mazda Miata are picking up sales with fresh designs and solid value.
The decline has broader implications, too. It raises questions about Mustang’s relevance as the automotive world shifts towards electrification and SUVs. Ford has struggled to find the balance between modern tech and muscle car DNA, and it shows in the market.
For Mustang fans, the message is clear: The pony car needs a hard reset to recapture imagination and market share. Without bold moves, 2025 could become a landmark year ... just not for reasons anyone wants.
Here’s a detailed table of Ford Mustang monthly sales in the US for 2025. The numbers show the steady decline that's causing alarm bells for the iconic pony car:
| Month | 2025 Mustang Sales (Units) |
|---|---|
| January | 2,399 |
| February | 2,792 |
| March | 4,186 |
| April | 4,922 |
| May | 5,010 |
| June | 4,242 |
| July | 4,229 |
| August | 3,235 |
Total for the first 8 months: 31,015 units
Additional details:
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Mustang sales dropped over 30% compared to prior periods.
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May 2025 sales were down 3.17% month-over-month and 20% year-over-year.
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The Mustang Mach-E electric SUV sold 4,724 units in May, only slightly behind the Mustang itself.
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Price increases priced out younger buyers.
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Used Mustangs are undercutting new sales, with comparable used models available for less than new base Ecoboost.
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High-performance variants now dominate Mustang sales, catering to a niche audience.
The downward trend in monthly sales paints a bleak picture for Mustang’s overall market health in 2025, setting up what could be the worst sales year ever for this American icon.
Here’s a detailed table of Ford Mustang monthly sales in 2025 in the US:accio+3
| Month | Mustang Sales (Units) |
|---|---|
| January | 2,399 |
| February | 2,792 |
| March | 4,186 |
| April | 4,922 |
| May | 5,010 |
| June | 4,242 |
| July | 4,229 |
| August | 3,235 |
| Total (Jan-Aug) | 31,015 |
Key insights:
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Mustang sales have dropped by over 30% year-over-year in recent months.
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May sales slightly declined month-on-month by 3.17% but held steady compared to previous years.
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The Mustang Mach-E (electric) sold 4,724 units in May, nearly matching the Mustang’s sales.
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Price increases and competition from used Mustangs are shrinking new sales.
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High-performance models are keeping some interest alive, but overall demand is waning sharply.
This data underlines the Mustang's struggle to maintain relevance and sales volumes amid an evolving market and rising prices.