by Brad Anderson
- Xiaomi disassembled three Tesla Model Ys to study every single part.
- Its CEO called the Model Y “very, very outstanding” during a live event.
- YU7 orders passed 240,000 within 18 hours of launch, creating long waits.
Xiaomi’s rise to become one of China’s most popular car brands has been meteoric, due in large part to it already being a massive and hugely popular consumer electronics brand. Their SU7 sedan and YU7 SUV have already been proven to be very competitive, albeit with a few teething issues. Even so, Xiaomi’s leadership has been open about one thing in particular: the importance of learning directly from rivals like Tesla.
Read: Xiaomi’s Massive Waitlist Has CEO Suggesting Tesla to Frustrated Buyers
While recently speaking at an event in China, Xiaomi chief executive Lei Jun shared that earlier this year, the company purchased three Tesla Model Ys and proceeded to disassemble them and study every single component. It’s safe to assume Xiaomi likely carried out a similar exercise with the Model 3 when developing its first car, the SU7.
Borrowing From a Playbook
To be fair, this is hardly a unique approach to Xiaomi. Across the auto industry and beyond, tearing down competitors’ products is a long-standing method of benchmarking. Electronics firms routinely dissect smartphones and processors, while carmakers buy rivals’ vehicles, dismantle them to the last nut and bolt, and scrutinize everything from materials and software to production techniques.
Even Ferrari has been drawn into similar speculation after a Xiaomi SU7 was recently spotted leaving the marque’s Maranello headquarters, prompting suggestions it could have been benchmarked against the brand’s first dedicated electric model.
Learning by Taking Apart
“We bought 3 Model Ys at the start of this year, disassembling the parts one by one, and studied every component, one at a time,” Lei told the crowd, according to Business Insider.
Throughout the presentation at the Beijing National Convention Center, Jun was complimentary of the Tesla Model Y, and showed a side-by-side comparison of the Tesla and the new YU7. Unlike many other industry CEOs, Xiaomi’s boss isn’t claiming that its latest model will wipe the floor with Elon Musk’s best-seller.
During the event, Lei told attendees, “if you don’t choose YU7, you can consider Model Y. I’m not criticizing the Model Y,” he added. “The Model Y is a very, very outstanding car.”
Too Much Demand, Not Enough Supply
Just last month, Lei took to social media to encourage those in the market for a new EV to look beyond Xiaomi and the YU7 as the technology giant wrestles with a massive backlog of orders. Indeed, within 18 hours of the YU7’s launch, Xiaomi had received roughly 240,000 orders, and some shoppers have been told they’ll need to wait over a year to take delivery.
Faced with this backlog, Lei took to social media to encourage shoppers to consider alternatives rather than sit idle in the queue. Among his suggestions were the Xpeng G7, Li Auto i8, and, once again, Tesla’s Model Y.