The buzz started when Lucid dropped a wave of Grand Touring model listings online, all priced above $96,000 and available for immediate delivery. By Sunday evening, every unit had been snapped up by eager buyers.
Company reps moved fast to reassure everyone this wasn’t about sluggish demand. The stampede was fueled by existing pre-orders and a wave of new customers lining up for the chance to skip the wait and snag one of Lucid’s latest flagships. The Gravity is meant to challenge industry leaders like Tesla and Mercedes, pairing a luxury SUV experience with blistering electric performance and range—up to 437 miles on selected trims.
Drone footage from Lucid’s Arizona facility shows production ramping up to meet feverish demand, with hundreds—possibly thousands—of Gravity SUVs staged for inspection and shipment. More batches are already being listed, offering configurations from five-seat speedsters to seven-seat family haulers in colors like Aurora Green and Abyss Black.
Lucid’s strategy is clear: surge production, mix in rapid sales cycles, and leverage incentives like the $7,500 Gravity Advantage Credit before federal tax breaks expire. The Dream Edition is already gone, and the brand expects the Gravity to outsell their Air sedan for the rest of 2025.
As the Gravity makes its mark in the U.S. and Europe, signs point to a blockbuster year ahead for Lucid—and a serious shakeup of the high-end electric SUV market. If you want one, don’t wait. Next time, “available” really could mean “gone in seconds.”