Financial Performance and Profitability
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Acura recorded total sales of 10,912 units in June 2025, up 5.4% month-over-month and 11.2% in Q2 compared to the prior year.
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Year-to-date sales through June rose 6.8% to 68,386 units, reflecting steady demand recovery and product momentum.
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The SUV segment led growth with a 19.5% increase in Q2 and 18.8% increase year-to-date, propelled by models like the ADX and ZDX.
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Profitability details are not disclosed publicly for Q2 2025, but sales gains suggest positive contributions from premium SUV and crossover margins.
Vehicle Sales and Production
| Model | Q2 2025 Units | % Change YoY | H1 2025 Units | % Change YoY | Notes |
|---|---|---|---|---|---|
| Integra | 1,429 | -34.4% | 9,923 | -27.2% | Leading gateway sedan with strong segment presence despite volume decline |
| TLX | 706 | +47.7% | 3,634 | -13.7% | Midsize sedan showing rebound in Q2 |
| ADX | 1,971 | New model | 4,661 | New model | Premium gateway SUV with strong initial sales |
| MDX | 3,203 | -22.4% | 21,954 | -14.6% | Flagship SUV impacted by plant retooling |
| RDX | 2,285 | -31.1% | 17,879 | -11.2% | Volume SUV with some inventory constraints |
| ZDX (EV) | 1,318 | +416.9% | 10,335 | +2957.7% | All-electric luxury SUV with best sales quarter since launch |
Regional and Global Sales Performance
| Region | Highlights |
|---|---|
| United States | Largest market with strong SUV and EV demand driving growth |
| Canada | Sales improving amid SUV popularity |
| Other Markets | Limited but growing presence in key luxury EV segments |
Profitability and Cost Factors
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Growth driven by premium SUVs (ADX, MDX) and expanding electric SUV presence (ZDX).
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Challenges include inventory constraints from manufacturing retooling and supply chain pressures.
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Competitive sedan segments impacted volume but are supported by niche loyal customers.
Debt and Liquidity
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Acura’s liquidity and funding are supported by Honda Motor Company’s strong balance sheet and operational cash flow.
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Continuous investment in electrification, technology, and North American manufacturing capacity supports future growth.
Best Selling Models: Overview and Highlights
| Model | Highlights |
|---|---|
| MDX | Flagship midsize SUV maintaining luxury appeal |
| RDX | Core luxury SUV with steady volume contribution |
| ADX | New premium compact SUV with strong uptake |
| ZDX | Fast-growing all-electric SUV showing rapid sales growth |
| Integra | Performance gateway sedan serving entry-level luxury |
Weakest Performers and Segment Challenges
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Integra and RDX sedan models showing YoY volume declines amid shifting consumer preference to SUVs.
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Plant retooling and inventory shortages have affected MDX and RDX availability.
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Market competition in luxury electric and crossover segments continues intensifying.
Key Financial and Operational Metrics
| Metric | Q2 2025 | H1 2025 | Notes |
|---|---|---|---|
| Total Sales Units | 10,912 | 68,386 | Sales up 11.2% Q2 and 6.8% YTD |
| SUV Sales Growth | +19.5% | +18.8% | Led by ADX, MDX, growing ZDX EV sales |
| Electric SUV Sales | 1,318 (ZDX) | 10,335 | Rapid growth in EV luxury segment |
Industry Outlook and Strategic Focus
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Acura is focused on leveraging refreshed SUVs and electric vehicles to regain luxury market share and improve profitability.
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Investment continues in new models, electrification, and manufacturing upgrades including the East Liberty Auto Plant.
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Expansion of electric SUV sales, including next-generation ZDX variants, is critical to growth strategy.
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Brand aims to solidify its premium positioning with technological innovation and enhanced customer experience.
Summary
Acura posted solid sales growth in Q2 and the first half of 2025, supported by strong performances from its SUV and electric vehicle portfolio. While sedans like Integra and TLX face volume headwinds, SUVs including ADX, MDX, RDX, and the electric ZDX drive revenue and market momentum. Manufacturing and inventory challenges remain but are being addressed through investment and operational improvements. Overall, Acura’s strategic focus on electrification and premium SUVs positions it for continued growth and competitive strength in the luxury automotive segment.
Sources
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Acura June 2025 Sales Report
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Honda Motor Company Investor Relations Materials 2025
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Industry updates on Acura model sales and product launches Q2 2025