FAW Group Performance in 2025: Financials, Sales, Top Models, and Market Trends

FAW Group, one of China’s oldest and largest automotive manufacturers, began 2025 with mixed performance amid industry transformation and competitive pressures. The group’s major brands including Hongqi, Jiefang, and Bestune reported varied sales results while continuing investments in electrification, premium segments, and overseas expansion.

Financial Performance and Profitability

  • Q1 2025 Revenue: CNY 14.34 billion (~$2.04 billion USD), down from CNY 19.02 billion a year ago

  • Q1 2025 Net Income: CNY 29.05 million (~$4.1 million USD), compared to CNY 175.24 million a year ago

  • Basic and Diluted EPS (Q1 2025): 0.0071 CNY, down from 0.0378 CNY in prior year

  • Full-year 2025 targets include continuing growth across key brands and segments despite earlier year's revenue contraction

  • Ongoing expenditures focus on new energy vehicle (NEV) development, premium brand growth, and digital transformation

Vehicle Sales and Production

  • Delivered 260,000 vehicles in January 2025 with NEV sales growing 18% year-over-year

  • Hongqi brand sold 43,011 vehicles in January (up 7.3%), targeting 500,000 vehicles for full year including a 50% NEV share

  • Bestune expanded with 13,655 vehicles sold in January, NEVs accounting for over 73% of sales

  • Joint ventures performed well, including FAW-Volkswagen with 140,400 retail sales in January

  • FAW Toyota sold 60,032 vehicles in January, growing market share with marketing and quality improvements

Regional and Global Sales Performance

Region/Brand Highlights
Domestic China Strong push on NEVs and premium vehicles, solid foundational market
Hongqi Growing premium segment, aiming for 500,000 unit sales in 2025 with 50% NEV penetration
FAW-Volkswagen Robust sales with strong fuel vehicle business and Audi growth, expanding electrification efforts
FAW Toyota Increasing market share with product and operational improvements
Overseas Markets Expansion underway primarily via joint ventures and export initiatives
 
 

Profitability and Cost Factors

  • Profitability pressured by lower revenues in early 2025 but partially offset by premium brand growth and NEV expansion

  • Scale and vertical integration provide competitive cost advantages amid rising raw material prices

  • Focus on digital transformation and product upgrade supports long-term margin enhancement

Debt and Liquidity

  • Financial position stable with continuing capital investments financed through strong operating cash flows

  • Strategic investment in R&D and new energy platforms prioritized to maintain growth momentum

Best Selling Models: Overview and Highlights

Model/Brand Highlights
Hongqi Premium lineup with growing NEV share driving brand elevation
FAW-Volkswagen Includes Volkswagen and Audi models, strong fuel and electric vehicle sales
Bestune NEV sales representing over 70% of total, expanding new model lineup
FAW Toyota Consistent performer with increasing market penetration through enhanced marketing and quality
 
 

Weakest Performers and Segment Challenges

  • First quarter revenue decline indicates challenges in volume recovery and competitive pressures

  • Traditional fuel vehicle segments face ongoing transition impacts

  • Global supply chain disruptions pose intermittent operational constraints

Key Financial and Operational Metrics

Metric Value / Trend Notes
Q1 2025 Revenue CNY 14.34 billion (~$2.04 billion USD) Declined from prior year
Q1 2025 Net Income CNY 29.05 million (~$4.1 million USD) Significantly lower than prior year
January 2025 Vehicle Deliveries 260,000 units Including 18% YoY NEV sales growth
Hongqi January Sales 43,011 units Up 7.3%, targeting 500,000 units in 2025
FAW-Volkswagen January Sales 140,400 units Including Audi growth and electrification focus
 
 

Industry Outlook and Strategic Focus

  • FAW is accelerating electrification, premiumization, and digital transformation as strategic pillars

  • Expansion of NEV product lines and increased global joint venture presence planned

  • Strengthening customer-centric innovation and new energy infrastructure development in focus

  • Anticipated growth recovery supported by new model launches and evolving policy incentives

Summary

FAW Group’s early 2025 results show a revenue decline and profit compression in Q1 amid volatile market conditions and competitive transitions. However, strong sales growth in NEVs, premium brand Hongqi, and joint venture partners provide a promising foundation. The company’s strategic focus on electrification, digital transformation, and global expansion positions FAW for enhanced competitiveness and growth throughout 2025.

Sources

  • FAW Jiefang Group First Quarter 2025 Earnings Report

  • ChinaEVs.org, FAW 2025 Vehicle Deliveries and NEV Growth Data

  • Reuters, FAW Chairman Sales Targets and Market Strategy April 2025

  • Marketscreener.com, FAW Financial and Sales Disclosures Q1 2025