Mitsubishi Motors Performance in 2025: Financials, Sales, Top Models, and Market Trends

Financial Performance and Profitability

• Q2 2025 Sales (North America): 22,116 units, maintaining solid performance

• Year-to-Date (H1 2025) Sales: 53,753 units in North America, up 5.1% compared to H1 2024 — the best first-half start since 2019

• Key profit and financial figures: Mitsubishi Corporation reported consolidated net income of approximately ¥203.1 billion JPY (~$1.4 billion USD) for Q1 FY2025, representing a decline from previous year due to foreign exchange losses and U.S. tariffs impacting the mobility segment including Mitsubishi Motors

• Operating cash flow and capital expenditures reflect ongoing investments in new product development and electrification

Vehicle Sales and Production

• The flagship 2025 Mitsubishi Outlander, recently redesigned, led sales with 7,821 units sold in Q2 2025

• Eclipse Cross sales surged nearly 80% compared to Q2 2024, reaching 4,534 units

• Outlander Sport also experienced strong growth, up nearly 50% with 4,968 units sold in Q2

• Outlander Plug-in Hybrid (PHEV) showed continued demand with a 6.3% increase year-to-date

• Mirage production has ceased but remaining inventory sales continued, with 10,719 units sold year-to-date

Regional and Global Sales Performance

• North America remains a key growth region, driven by refreshed SUV models and electrification efforts

• Supply chain constraints and trade policy challenges create cautious market conditions globally

• Other regions report mixed performance but focus remains on electrified vehicle portfolio expansion

Profitability and Cost Factors

• Mobility segment profitability affected by currency exchange losses and tariffs, contributing to a 24% decline in segment income year-over-year

• Investments ongoing in next-generation models and electrification technologies

• Cost management and efficiency improvements continue to support stable margins

Debt and Liquidity

• Mitsubishi Corporation maintains stable liquidity to fund R&D and production scaling

• No significant changes reported in debt levels as of latest filings

Best Selling Models: Overview and Highlights

Weakest Performers and Segment Challenges

• Legacy smaller vehicles like Mirage facing production end and declining sales

• Mobility segment profits pressured by tariffs and currency fluctuations

• Competitive SUV market necessitates continual product innovation

Key Financial and Operational Metrics

Industry Outlook and Strategic Focus

• Continued emphasis on electrification with expanded PHEV and EV offerings planned

• Focus on strengthening North American and regional SUV market presence

• Navigating supply chain and trade complexities with efficiency initiatives

• Maintaining steady profitability and cash flow for innovation investments

Summary

Mitsubishi Motors' Q2 2025 performance featured solid sales growth in North America driven by refreshed SUV models and growing electrified vehicle demand. While consolidated financials showed some pressure from tariffs and currency fluctuations, the company remains focused on expanding its electrified portfolio and improving operational efficiency. The Outlander, Eclipse Cross, and Outlander Sport continue to be key sales drivers as Mitsubishi pursues market growth and product innovation throughout 2025.

Sources

• Mitsubishi Motors Reports Q2 2025 Salesmitsubishicars+2

• Mitsubishi Corporation FY2025 Q1 Earnings Presentationmitsubishicorp

• Mitsubishi Motors official investor relations disclosuresmitsubishi-motors+1