Financial and Sales Highlights
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Since launching in the UK with the OMODA 5 and OMODA E5 crossover SUVs, OMODA & JAECOO has registered a total of approximately 3,838 new vehicles through a growing network of about 71 dealers by early 2025, with nine more dealers expected by March 2026.
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The petrol-powered OMODA 5 accounted for 78% of UK sales, while the all-electric OMODA E5 made up 22%, highlighting strong consumer uptake of both combustion and electrified models.
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In July 2025 alone, OMODA & JAECOO recorded 3,789 vehicle registrations in the UK, achieving a market share of approximately 2.7%, notable for a relatively new entrant.
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Globally, the brands set a record with monthly sales surpassing 20,000 units for seven consecutive months as of late 2024, with cumulative global sales nearing 400,000 units.
Product Range and Technology
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The OMODA 5 is a dynamic fastback SUV powered by a 1.6-litre turbocharged petrol engine producing 187 bhp, featuring advanced interior tech such as dual 10.25” screens, multi-colour ambient lighting, wireless phone charging, and a full ADAS safety suite.
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The OMODA E5 electric crossover features a 150 kW (204 bhp) motor with a 61 kWh battery offering a WLTP range of 257 miles and rapid charging capabilities (up to 80 kW).
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The JAECOO 7 SUV recently launched with petrol and Super Hybrid System (SHS) plug-in hybrid variants. The SHS version delivers exceptional fuel economy (403 mpg WLTP combined), an electric-only range of 56 miles, and a total driving range up to 745 miles.
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Expansion plans include new models arriving in the UK through 2025 such as the OMODA 9, OMODA 7, and JAECOO 5.
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OMODA & JAECOO vehicles benefit from technology tuning at the company’s European R&D centre in Germany to optimize performance for UK roads.
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All models meet five-star Euro NCAP safety ratings and come with a strong 7-year/100,000-mile warranty standard.
Dealer Network and Employment
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The brand’s UK dealer network has grown rapidly, encompassing major retail groups like Allen Motor Group, Arnold Clark, and others, combined providing strong sales and aftersales expertise.
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Over 220 employees work across the dealer network with continued hiring planned to support expansion.
Hybrid and Electrification Leadership
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OMODA & JAECOO UK recorded 1,677 Super Hybrid System (SHS) plug-in hybrid vehicle sales in May 2025 alone, marking one of the strongest monthly performances for PHEVs by any UK brand.
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The proprietary SHS technology is designed to maintain battery charge consistently without dropping to zero, providing an electric-first driving experience while offering petrol engine backup for flexibility.
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The SHS variants are central to OMODA & JAECOO’s push in the UK’s growing hybrid market segment, now capturing 12% of total UK new car market share for plug-in hybrids as of May 2025.
Summary Table — UK Key Sales Metrics 2025
| Metric | Figure |
|---|---|
| Total UK vehicle registrations (2025 YTD) | ~3,838 units |
| Market share in UK (July 2025) | 2.7% |
| Dealer network size (UK) | 71 dealers (expanding to 80+) |
| Total UK SHS PHEV sales (May 2025) | 1,677 units |
| Petrol vs Electric split (UK sales) | 78% petrol / 22% electric (OMODA models) |
| Warranty | 7 years or 100,000 miles |
| Average electric range (OMODA E5) | 257 miles (WLTP) |
| JAECOO 7 SHS plug-in hybrid range | 745 miles total (56 miles pure EV) |
OMODA & JAECOO UK is clearly establishing itself as a fast-growing, tech-savvy brand focused on electrification, hybrid innovation, and expanding customer reach through a broadening dealer network. Their local adaptation strategy with European tuning and competitive pricing positions them well for further growth in the UK and European markets in 2025 and beyond.
Sources Summary:
Information compiled from recent UK market reports and company news in 2025, including OMODA & JAECOO official UK press releases, SMMT UK registration data, and industry news sites reporting on brand growth, sales, and technology updates during 2024-2025.