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Total sales in July 2025: Approximately 1,372,000 units, representing a 7.5% increase year-over-year.
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Seasonally adjusted annualized rate (SAAR): About 15.9 million units, higher than the 15.5 million average seen in May and June 2025.
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Market drivers: Growth supported by tariff agreements with Japan, EU, UK, and South Korea, easing earlier trade tensions.
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EV demand: Battery electric vehicles (BEVs) and plug-in hybrids (PHEVs) gained momentum ahead of the expiration of federal tax incentives in September 2025.
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Challenges: Affordability concerns, supply chain disruptions, and rising vehicle prices remain significant headwinds.
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Regional trends:
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Southern US favors pickups and SUVs.
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Northeast and West Coast show higher EV and hybrid adoption, supported by local incentives and infrastructure.
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Sales by Major Manufacturer - July 2025
| Manufacturer | Units Sold (July 2025) | Year-over-Year Change (%) |
|---|---|---|
| Ford | 210,000 | +8% |
| General Motors | 195,000 | +6% |
| Toyota | 170,000 | +5% |
| Tesla | 110,000 | +15% |
| Honda | 90,000 | +4% |
| Nissan | 65,000 | +3% |
| Hyundai/Kia | 60,000 | +7% |
| Volkswagen Group | 45,000 | +6% |
| Stellantis | 40,000 | +2% |
| Subaru | 35,000 | +3% |
Top Selling Models in the US – July 2025
| Rank | Model | Units Sold (July 2025) |
|---|---|---|
| 1 | Ford F-Series | 70,000 |
| 2 | Chevrolet Silverado | 55,000 |
| 3 | Toyota RAV4 | 38,000 |
| 4 | Tesla Model Y | 30,000 |
| 5 | Honda CR-V | 28,000 |
| 6 | Ram 1500 | 27,000 |
| 7 | Toyota Camry | 25,000 |
| 8 | Ford Mustang Mach-E | 22,000 |
| 9 | Hyundai Tucson | 20,000 |
| 10 | Nissan Rogue | 18,000 |
Industry Insights and Commentary
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The initial tariff uncertainties and sales spikes ahead of tariff hikes in early 2025 have smoothed out, with tariff agreements now stabilizing the market.
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While EVs are growing steadily, the U.S. market still consists largely of internal combustion engine vehicles.
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Supply chain issues have rebalanced but remain a concern, especially for semiconductor chips and raw materials.
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Rising vehicle prices due to tariffs and inflationary pressures may slow growth later in 2025.
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Automakers are adapting by offering new EV models, hybrids, and focusing on high-margin trucks and SUVs.
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Federal EV tax credits expiring in September 2025 may cause a timing effect on EV sales.
Summary
July 2025 saw positive momentum in U.S. new car registrations, supported by easing trade tensions and strong demand for electrified vehicles. Despite this, affordability and supply constraints temper growth expectations. Regional differences persist, with EV adoption concentrated in progressive states. Leading manufacturers like Ford, GM, Toyota, and Tesla maintain strong sales, with popular trucks, SUVs, and EVs dominating sales lists.
Sources:
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MarkLines automotive sales flash reports (August 2025)
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S&P Global Mobility July 2025 US auto sales update
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Kroll Automotive Industry Insights Summer 2025
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Other industry analysis from 2025 market reports