It’s been three years since Ferrari announced hell would freeze over with the launch of Maranello’s first electric car. The inaugural Prancing Horse without a combustion engine will break cover on October 9 during the brand’s Capital Markets Day. Well, not entirely. The official reveal will be a multi-step process, starting with the unveiling of the “technological heart.” That will be followed by the “look and feel of the interior design concept” in early 2026, with the full debut scheduled for later that year.
In the meantime, rumors are already circulating that Ferrari has decided to postpone the launch of its second EV. Reuters reported in June that the model has been delayed not once, but twice, due to “zero demand.” Citing sources familiar with the matter, the news agency claims the second EV won’t arrive before 2028. However, CEO Benedetto Vigna has now dismissed the speculation, pointing out that the car doesn’t even exist, at least officially.
For now, the CEO remains "very confident" in the success of Ferrari’s first EV, adding that "there is not a single hour of delay." Vigna mentioned he had the chance to drive a prototype on a track a few weeks ago: "I can tell you how excited we are for the upcoming launch." He declined to offer further details, but we’ve seen test mules using Maserati Levante bodies. That could suggest the car won’t be a pure supercar but rather a grand tourer of some kind; not necessarily an SUV, despite the Levante connection.
Ferrari hasn’t released any preliminary pricing, although reports suggest the EV will cost more than $500,000. It’s expected to be a low-volume model, while the follow-up vehicle (which officially doesn’t exist) is rumored to have a higher production run, about 5,000 to 6,000 units over a five-year cycle.
While Ferrari is committed to starting deliveries of its first EV in 2026, archrival Lamborghini has postponed the Lanzador to 2029, and it might still feature a combustion engine via a plug-in hybrid setup. Other exotic brands like Koenigsegg and Pagani have said their customers aren’t interested in electric cars. Bugatti Rimac’s CEO declared last year that wealthy clients don’t want electric hypercars anymore, which is one reason the Nevera has struggled to find buyers despite setting multiple records.
Ferrari’s first step into the EV space is unlikely to rival the Nevera, so a more restrained offering might actually be the smarter move.